30-Second Spots

Haunting the airwaves between daytime soaps and late-night horror movies... Featuring infectious jingles, cheap-o graphics, and hammy performances... Starring ambulance chasers, Z-list celebrities, and talking animals... These are local television advertisements -- the best of lo-fi American hucksterism, permanently lodged into the collective memory of a generation of Americans. Compiled by C. Mason Wells.

Send your favorite local ads to:
c [dot] mason [dot] wells [at] gmail [dot] com
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“Action Park,” Vernon, NJ

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“The Diamond Center,” San Francisco

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“Krass Brothers,” Philadelphia

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“Alexander and Catalano,” Syracuse, NY

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“House of Guitars,” Rochester, NY

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“Streetlight Records,” San Francisco

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“Saiontz & Kirk,” Baltimore

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“Light ‘n Leisure,” Kingston, MA

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“OhioLotto,” Ohio

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“Texaslending.com,” Dallas

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“Stephen L. Miles,” Baltimore

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“Deer Forest,” Coloma, MI